From news writing to corporate communications, I tell stories to engage, inform and motivate target audiences.
Researched and planned media event, interviewed feature subjects. Wrote news release, shot photos and video for social media, worked with media at event. Provided photos and raw video to reporters who could not attend in person. Resulted in coverage by DFW broadcast news outlets and Fort Worth Star-Telegram. In addition, the story was picked up by The Today Show.
Using Sepsis Survivor Week as a news peg, I conducted research, interviewed parties involved and wrote a news release/feature story about how a baby’s life was saved through quick action and appropriate medical care. Also coordinated legal release forms for all parties involved.
Wrote news release for business acquisition, arranged for distribution via wire service and responded to related media inquiries.
Worked with the CEO and COO of this health care data analytics startup to craft the company’s launch news release.
Worked with service line leadership, including physicians and program director, to produce marketing brochure targeted to referring physicians.
Interviewed physicians and other transplant program leaders to create content for annual report. Work included project direction, copywriting, copy editing, research, taking photos and working with the graphic designer to produce the report.
Planned and created brochure content for hospital service line. Interviewed service line client, wrote copy, shot some of the photos and worked with graphic designer to produce final brochure.
Managed project and wrote copy for physician practice print brochure. Interviewed client, researched and verified content details, and wrote copy. Worked with photographer to shoot photos and with graphic designer to produce final brochure.